By Dianne Sudbrock

Sales for Kräftig and Kräftig Light beer, flagship products of the William K. Busch Brewing Company, are exceeding expectations according to company Chairman Billy Busch. Launched in November, 2011, Kräftig and Kräftig Light are Premium American Lagers, designed to appeal to people who drink other American style lagers such as Budweiser, Bud Light, Coors and Coors Light, Miller and Miller Light.
Billy is the son of August A. “Gussie” Busch and great-grandson of Aldolphus Busch. I recently had the pleasure of sitting down with him and company Brewmaster, Marc Gottfried (who happens to live in Defiance) to talk about the new company and its two new beers.
When asked why he wanted to start a new brewing company Billy said, “My family has been brewing beer for 150 years, and I wanted to keep that wonderful tradition alive—in the family and in St. Louis.









