The newest addition to Missouri Wine Country will soon be the Miss Augusta, a 96-foot luxury yacht offering sightseeing tours, private events, and a connection to the area by water come Fall 2021, all part of the massive $100 million investment by the Hoffmanns into the Augusta region.

In a scheduled meeting with St. Charles County on Monday evening, the County Council unanimously approved a joint project to expand and build an additional 120 feet of dock space for use at the Klondike Park Boat Ramp just 3 miles East of Augusta on highway 94. The county will maintain ownership of the dock and the Hoffmann Family of Companies will pay a per person fee to the county parks department for usage. Offsite parking will be established to not impede on the usage of the boat ramp. The existing network of trolleys put in place by the Hoffmanns will shuttle patrons from parking to the boat dock and then into the town and wineries.

Proposed plans for a paddle boat and dock are still in the works in Washington, MO which would offer tours and transportation to and from Washington to Augusta, criss-crossing with the Miss Augusta on the Missouri River with a possibility of going up to St. Charles as well. “Augusta and St. Charles are so based on the waterfront, that’s how the area was built. So, it’s really exciting to showcase that portion. There’s nothing on the water right now, so you’ll be able to take tours up and down to Washington and to St. Charles and back. We’re just really excited to showcase the area,” says Jenny Gezella, President of the Naples Princess and head of boating operations for the Hoffmann Family of Companies.

The Hoffmanns are no strangers to operating on the water. In total, the Hoffmann Family of Companies operates 9 boats and 11 operations throughout the United States from Washington State and California to Wisconsin, Tennessee and Florida. “It’s going to bring a whole new way to see and experience Missouri wine country. We can’t wait to start cruising the river and offering our wines on board,” said David Hoffmann, founder Hoffmann Family of Companies. The Miss Augusta intends to start operations this fall with the goal of its first cruise before the winter.